The SPCA in Singapore has implemented a new campaign called 'Adapt-a-meme' which utilizes the popular meme and gifs culture to help find homes for their adoptable pets. The campaign intends to encourage people to adopt furry friends in need, as appose to buying them.
The campaign created a series of cool animated GIF memes featuring real adoptable shelter animals. Each meme was created based on each animal individual personality. How cool is that?
Here are some of the memes: