endangered species

Indonesia's environment minister shared a video of a rare Javan rhinoceros taking a mud bath in Ujung Kulon National Park. 

It's believed there are just 72 of the animal left in the world.

The minister who shared the video, Siti Nurbaya Bakar, wrote that the rhinoceros had been identified as a 7-year-old male.

Listed as "critically endangered" on the International Union for Conservation of Nature's (IUCN) red list, the Javan rhinoceros is found only in the Ujung Kulon National Park. Forest rangers have been guarding the national park to prevent poachers from killing rhinos and removing their horns, which can fetch huge sums of money on the black market.

Siti also explained that rhinoceros take mud baths to protect their skin from sunburn, insect bites and other parasites as well as to maintain their skin's moisture. Mud baths also help rhinoceros cool down and fulfill their mineral needs. Rhinoceros could take mud baths twice a day, with each session taking up to three hours, Siti added.

The World Wildlife Fund (WWF) created back in 2008 A jaw-dropping campaign featuring several pixelated images of endangered animal species. Initially, as the photos look blurry, you wonder what is going on, as if a mistake has happened. Upon closer look, you realize that the pixels represent the number of species that are currently alive — the blurrier the image, the fewer the numbers. It's a heart-breaking yet fantastic campaign that brings awareness to the endangered species problem. Now, a follow-up project by JJSmooth44 has emerged, where the artist's work is based on the WWF campaign, and it's as impressive as the original.

Red pandas are adorable (even more so when they stand on their hind legs in the cutest defense mechanism ever). And no, they are not red-colored pandas (I know you're imagining that right now). A little floof has just been born at Idaho Zoo - the first ever red panda to be born there. As you can imagine, everyone is pretty excited about it. 

The Manchurian Tiger is sadly on the endangered list. However, there is a lot of excitement because the 11-year-old endangered tiger gave birth to five beautiful and healthy cubs at a park in China's Heilongjiang province! See how adorable they are! 

The Lacoste company has decided to change it's logo temporarily and for an amazing cause!

Advertisements have been proven to make a difference. To influence, to create and to send a message. Well, that's what WWF's ads do. WWF (The World Wildlife Fund) is the leading organization in wildlife conservation and endangered species. They stand up for animals because animals cannot. They show the world the effects of humans have and try to preserve wildlife. But how can they when so many do not listen? Well, there is another way... through ads. The WWF creates incredible and unbelievable ads that send a message loud and clear. If you don't believe us... just take a look for yourself!