curiosity

Is it too late to become a wildlife photographer? If the end result is to be surrounded with adorable animals and maybe even one day have a cute baby animal so curious about who you are that they simply wander up to you and become your new best friend. Who in the world wouldn't love that experience?

Ah yes, life as a wild photographer is looking quite grand indeed. You can tell from the look of pure happiness on the photographer's faces as they get real up-close and personal with some of their adorable subjects! We can't blame them for that though, we believe if it had been us in their place, there might be some crying due to pure joy. 

But those who got a bit too close to that bear had the right idea of fleeing! 

Any cat owner knows that no matter what you order online, as long as the item comes in a box, the fun is guaranteed. 

Our curious furry friends can turn any cardboard box into total play. 

With that in mind, the new campaign by the Brazilian ad agency, AlmapBBDO, presents the Curiosity Boxes! 

In a partnership with Petlove, Brazil's number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane, or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

"Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That's how an online WHISKAS® buy becomes an even more rewarding experience to cats", says Marcelo Nogueira, ECD at AlmapBBDO.

What a brilliant idea! 

Don't worry - she was rescued in the nick of time and is now back at home in her bed. Yay for happy endings!