This is such an awesome idea!
Fargo Brewery is putting the rescue pups adorable mugs right there on their label, in hopes people will adopt them.
However, Fargo Brewery and 4 Luv of Dog Rescue aren't the only ones helping out -- Northern Plains Label, a company creating the new labels for Fargo Brewery, is providing the labels for free.
The idea behind this whole idea came from 4 Luv of Dog Rescue volunteer, Jerad Ryan. According to Ryan, Fargo Brewing isn't just donating their cans for the effort – it's also donating the profits.
Ryan says the response from their tight-knit community has been "amazing and heartwarming."