campaign

The German Organization, Tier im Recht (TIR), has been advocating for a strong legal protection of animals since 1996. The main purpose of TIR's actions is the continuous improvement of the human-animal relationship in a legal, ethical and social sense, by fighting for animal laws and it's consequent execution. TIR advocates for the elimination of deficiencies in the animal welfare legislation and strives in particular to ensure the consistent implementation of existing provisions. For this reason, TIR campaigns on a political and legal level for the transfer of correct knowledge and a determined enforcement of the animal welfare provisions. Check out their recent powerful campaign. 

The creators of a card game called Exploding Kittens have recently collaborated with Matthew Inman of The Oatmealto promote an important message – ending cat nudity. In order to do so , they have created a series of colorful illustrations, portraying indoor cats as "convicts" dressed in orange collars, and started a viral #KittyConvict campaign on social media. They encourage cat owners to mark their pets in bright orange collars and want more people to report lost pets when they see them outdoors. A big orange like from us. 

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Nike has been in the news a lot lately with their new just do it campaign involving former NFL quarterback Colin Catpernick.  People couldn't resist it and created some kitty flavored parodies. Via: Iizcats

Dogs love music. They even have their very own preferences of music. Just like we do. So why not connect people and dogs with the same taste in music? That's exactly what Spotify and an animal shelter in Germany did.   

They have teamed up to launch 'Adoptify,' featuring music for dogs. The Adoptify website makes it possible for prospective pet owners to have themselves matched to an adoptable animal based on their shared love of music. While one dog is said to love hip-hop, the other might prefers rock. After finding a dog with similar musical interests, one may watch a video about the dog, read more information about them and hopefully, provide a loving home for their new friend. Here are some of the music preferences of adorable dogs offered for adoption. Via: Trend Hunter

For the past few days, dozens of penguin-shaped paper sculptures have popped up all over the world, to raise public awareness about the protection of Antarctica, threatened by global warming and industrial fishing. These paper sculptures were designed by the German artist Wolfram Kampffmeyer as part of the latest campaign by Greenpeace, entitled "March of the Penguins". The sculptures have been installed on the streets of major cities like London, Sydney, Washington, Seoul, Stockholm, Barcelona, New Delhi, Buenos Aires, Johannesburg, Istanbul or Oslo. More information on the Greenpeace website. Via: Ufunk

Take a Cowfie! An organisation in the city of Kolkata has just concluded a selfie contest with cows to raise awareness about the politically controversial topic of cow protection and slaughter in India. The campaign comes at the end of a year when the consumption and sale of beef has become a polarising issue in the country.

The SPCA in Singapore has implemented a new campaign called 'Adapt-a-meme' which utilizes the popular meme and gifs culture to help find homes for their adoptable pets. The campaign intends to encourage people to adopt furry friends in need, as appose to buying them. 

The campaign created a series of cool animated GIF memes featuring real adoptable shelter animals. Each meme was created based on each animal individual personality. How cool is that?

Here are some of the memes:

In a series of beautiful photos promoting it's Spring/Summer 2017 collection, Model Cara Delevingne was teamed with an adorable baby panther to enhance the "Wildness" of their brand logo. 

One photo is worth a thousand words