When your animals chooses that it wants love, it is your duty to give it the love that it is asking for. That is the law. And if you fail that mission, your animal will take revenge. Don't believe us? Well, take a look at this bunny. It tried going the easy rout, letting its human know that it wants cuddles, and he better not stop giving them.
But the human made a fatal error and stopped, so the bunny - justly in our opinion - bit him, making him apologize and start petting again. As it should have been doing in the first place. It's his own fault, really, why would he ever stop petting that cutie patootie in the first place?