advertisement

Any cat owner knows that no matter what you order online, as long as the item comes in a box, the fun is guaranteed. 

Our curious furry friends can turn any cardboard box into total play. 

With that in mind, the new campaign by the Brazilian ad agency, AlmapBBDO, presents the Curiosity Boxes! 

In a partnership with Petlove, Brazil's number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane, or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

"Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That's how an online WHISKAS® buy becomes an even more rewarding experience to cats", says Marcelo Nogueira, ECD at AlmapBBDO.

What a brilliant idea! 

David MacNeil is so grateful to the University of Wisconsin-Madison's veterinary school for saving Scout, his adorable dog's life that he decided to thank them in the biggest way possible — with a Super Bowl ad worth millions of dollars! 

Story Via: Wisconsin State Journal

Advertisements have been proven to make a difference. To influence, to create and to send a message. Well, that's what WWF's ads do. WWF (The World Wildlife Fund) is the leading organization in wildlife conservation and endangered species. They stand up for animals because animals cannot. They show the world the effects of humans have and try to preserve wildlife. But how can they when so many do not listen? Well, there is another way... through ads. The WWF creates incredible and unbelievable ads that send a message loud and clear. If you don't believe us... just take a look for yourself! 

The Citizens Advertising Takeover Service (CATS) just replaced all of the adverts in a London tube station with pictures of cats. Why? "Wouldn't it be great not to worry about the holiday we can't afford, the car we don't need, or the body we don't have? Imagine a world where public spaces made you feel pawsitive." That's why!