The person who took these fantastic pictures is Jess Bell and they're magical since they capture each and every dog's personality through the beautiful colors.
From his website: "I recently organized some of my very talented dog-owning friends (and their exceptional pups of course) to participate in colored powder photo shoots in order to experiment with a new technique I wanted to try out. The results are bright, crisp and dynamic! These photos are turning heads all over the internet. These crazy colors and dynamic swirls are captured in-camera in real time and on location. As a result, every single image is unique and highlights the amazing differences between how dogs of various breeds and body shapes move. The powder acts as a perfect action amplification device". For more, visit his instagram page.