People are taking to social media after a fire at the Manchester Dogs' Home in England took the lives of more than 50 dogs.
The campaign started when one person took a selfie with his dog along with his donation to the home and asked people to pass it on. The goodwill of people has been incredible and so far more than £600,000 has been raised – obliterating the original £5,000 target.
Those donating have been posting their #dogselfie to help raise awareness and more money. You can join the cause at the Just Giving page.